Our Word for the Year: Inspire.
Our name gives no small hint as to what the studio values. From the very beginning, Brian, our founder and director, intended that the studio would always be about wonder, enjoying it for ourselves and bringing it to others through our art. This is even easily found in our trademarked slogan, “Chasing Wonder.”
But occasionally, we like to focus in and concentrate on different aspects of the idea, and we have decided to do this for the whole year, pressing into one specific word for 12 months. We believe that we can learn from dwelling on one word, one concept for a long time, allowing it to soak up into our whole being and influence the art we create.
Our one word, one phrase to revolve around in 2018: Inspire.
Inspire and Wonder are intimately connected. The feeling most associated with being inspired is wonder itself. But not only can we be inspired to a feeling of wonder, of astonishment, of being captivated by the grandness of the universe and of acts of creation, we can be inspired to other emotions as well. We can be inspired to love others, or to be empathetic toward people different from us. This is one of my favorite aspects of art, that it gives glimpses into ways of life different from our own, so we learn to appreciate and understand different sides of life and humanity. And we here at Wonderkind believe that to experience this is to be inspired as well.
When we look at a potential piece for a client, one of the questions we always start with asking is, “what are we trying to inspire in the audience?” Notice, we are not asking, “should we inspire?” That much is assumed at the very core of who we are as Wonderkind Studios and as storytellers; we will always strive to inspire. So instead of posing a question of “if” or “should”, we are posing a question of “how”. This question at the core of every work we create, for ourselves and for clients, bleeds through to bless us with attention to not just the details, but also the broad strokes of life and emotions bound together in our universe. Inspiration is a lofty, sometimes seemingly unattainable goal, but we believe that by striving after it we can become a little bit closer to who we want to be as a studio.